Link building vs Content Marketing is a tremendous debate going on either on webmaster forums or you get in blog overall you can say the crowd have been divided into two groups, seo companies have changed their way they use to work but their are still lots of seo firms that follows the same old classic seo method.
Link Building Traditional Style (Classic Method)
Classic method follows old tactics which have worked in the past but still works if done properly on this seo method we use to focus on create content based on the keyword we are targeting checking whether that keyword is searched enough for the visitors to come if not we targeted some other keywords and after that we go out find out where we can gets links to our content to make it ranks for that search terms.
Link building sources are used like forum posting, article directories, guest posting and other similar method but one thing get misses in between is content soon after few weeks or might couple of months ranking starts getting up and after achieving the ranking we move on to another keywords and same cycle rotates back.
New Era of Content Marketing (New Style)
Content Marketing is an evolution to all older seo tactics we don't talk about link building neither we talk about ranking we focus on broader topics companies call themselves content marketers rather then link builders.
In content marketing everything changes we try to grab audiences build a loyal user base, social media sites and blog channels are heavily used to spread content. To gain trust among the targeted audience informative webnair, videos, pdf content and infographics are created the basic idea is to somehow keep the audience hooked and at the same time creating a shareable content which audience love and share them with social buttons.
Links comes naturally with this method since you grab a large chunk of audience it's naturally that you keep getting natural links which in turn improve overall serp ranking.
Where Link Building Lacks Behind
The point where link building loses is in long run directories were good source of backlinks google started giving them lower weight soon after that forums links where devalued taking more strict path links from article directories get devalued too.
Current status of link building is really hard since it much hard to gain links from authority sites so link building is much harder process then it was few years back.
Other problem is that you need to keep investing on seo because sites where you have created links from might get expired along with your links which further makes this stratergy not worth in long term
Final Verdict
Content marketing is a clear winner if want to start a sustainable business without worrying about what google going to update next then this path can be secure way of building your business online.
As you have read above content marketing rocks but what makes it hard is that you have to invest on quality content which often comes with huge price but even if it's a good investment but for a small business owner paying writers 100$ per article is something which is hard to afford by most of them.
So you need to create a product based business model around content marketing which can pay for your content writers and marketers.
Do You Want To Learn Content Marketing?
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