To fight back spam google has been taking major step and nofollow was a outcome of it on this article i am going to tell you the the main difference between nofollow and dofollow links.
DoFollow Links: They are just basic links without no nofollow tag has been added to it
This is what dofollow link look like:
<a href="http://google.com">google.com</a>
i have linked to google with a dofollow link.
Seo Difference
Dofollow links passes pagerank, anchor text and relevancy in short these links helps you to rank better on the search engine.
NoFollow Links: These links are just opposite of what dofollow links are they don't have any seo benefit they don't help in ranking your website neither boost your website's pagerank. Example of nofollow link :
<a href="http://example.com" rel="nofollow">example.com</a>
Some Popular NoFollow FAQ
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How Do i check if a link is nofollow or not?
There are two ways you can check a link is a nofollow or not by either installing a mozilla plugin called Nodofollow addon or by checking the source code of that page.
Should i get nofollow links?
It's always good to created mix amount dofollow as well as nofollow links even if they don't help in your rankings but natural looking link profile as it would look odd if your site only have a dofollow links in the eyes of google.
Also you might get some free traffic out of these links so if you get a chance of getting these links don't hesitate just create it.
Does Nofollow Links Get Indexed?
Yes, nofollow tags stops the pagerank flow but not search bots so google can crawl your site with these types of links so it helps getting your site indexed.
Some Dofollow FAQ
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Should i go after dofollow links?
Yeah! they are the silver bullets for getting good ranking if someone links to your site with a dofollow link it will surely boost your serp position.
How do i get maximum benefit from these links?
To get maximum benefit you can use relevant anchor text if you don't know about anchor text just look at the following code below. Additionally if you get links from relevant sites then it will be more powerful.
<a href="http://example.com">This is your anchor text</a>
Finding Dofollow Links
Best way of finding dofollow links is to sneak peak your competitors why take burden of finding these links when you can eat lunch out of your competitors tiffin if you want to find those backlinks there is a handy tool that can help you out called Traffic Travis with this free tool you can easily find out where your competitors have made links from you just have to follow their footprint and you can easily outrank them haha...
No, other tool is as powerful as traffic travis in analyzing your competitors
Image Courtesy: http://www.flickr.com/photos/vanmarcianoart/with/6076488268/
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