Mochi Media Shutting Down Do We Have Alternatives?

Today, i heard a bad news about mochi media being shut down, well i use to own a small arcarde site 3 years back and i have earned few pay checks from them too. What i didn't liked about this closure was that they should have given prior notice to the publishers at least this way they can be ready for what is coming ahead.

Mochi Media Alternatives

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Just like mochi media you have a business too if you think what now after mochi media then don't worry there are some doors still open but i don't find much alternative tough other than  FGL Ads i haven't tried on my website yet, apart from that you can use cpmstar although it's can't be called as a true alternative because it's a cpm based ad network dedicated for games but you do get good cpm out of it because of their relevant ads.

Is Flash Games Market Is Dead?

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The shut down of mochi media has really given a sharp blow on flash games publishers mochi media was a leader in flash game monetization it has total sum of 15,000 games and with more than 40,000 publishers. With so much strong position but still struggling for revenues. The problem with flash games are most of them are reharshed if you look at the games many of them are the just copy of what you have played before but with just some few tweeks and changes. If tower defense games goes well you will find lots of games like them after few weeks. The market of flash games is loaded with more and more games each day and when somethings gets larger on quantity it always gets lower on quality, that's what happened with mochi media.

So, can we say flash market is dead? i don't believe "dead" can be a right word for describing condition of flash game market yeah the market has declined comparing to previous years but i don't think it's dead when there will be enthusiastic developers and audience for casual games flash games will keep shining after all creativity never dies.

Hill Climb Racing

Mobile Gaming Giving Tough Competition

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Things were not that bad before mobile gaming started booming flash market declined with rapid pace when you look at mobile games they are just casual games but when you play in a mobile device it becomes much more interesting flash games on other hand is a pc based games and on pc the same games look odd to play take a example of FingerSoft's hill climbing you have already played such game on miniclip but still the experience of playing on a mobile device is much more entertaining.

For Game Developers

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If you were earning a passive income from mochi media then this news might be tough to handle but that doesn't mean you should stop developing games but there are sites like kongregate, notdoppler, miniclip and many other who provide good passive income if you submit games to them they have their own advertising network but their pay rate is might vary so do some research before joining.

Caution For Arcade Publishers

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If your games were hosted on mochi media servers download those games and move them to your own host because games would no longer going to work.

Yahoo Publisher Network Improves Ad Relevancy

Yahoo Publisher Network

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I was at digitalpoint forum last sunday some webmaster put up a good insight on ad getting relevant with yahoo publisher network(YPN). From long time ypn has been criticize for serving non relevant ad but now it seems that publishers are getting more relevent ads.

With more relevant ads ctr on ypn has increased but at the same time cpc has decreased which have sadden YPN users but i don't it's bad as relevant ads are more important then cpc after all when advertisers get more better ROI they will invest more on ypn ads which in turn increase the competition between advertisers for their space and in the long run it will boost the cpc automatically.

Relevancy Doesn't Comes Only With Technology

No, matter how much technology is used it's hard to get relevant ads when your advertisers inventory is small lots of people use google to advertise their business they have bigger ad pool which makes them more relevant since they have ads for every business.

Just like google adsense YPN has also recently launced smart ad pricing

Yahoo ceo said that this will improve overall experience of publishers, advertisers and the users, advertiser will yeld better traffic with more ad relevancy and with smart pricing they will spend less and get more.

So, Have you seen any difference in you ypn dashboard too?

Link Building Vs Content Marketing Which One Is The Winning Horse?

Link building vs Content Marketing is a tremendous debate going on either on webmaster forums or you get in blog overall you can say the crowd have been divided into two groups, seo companies have changed their way they use to work but their are still lots of seo firms that follows the same old classic seo method.

 

Link Building Traditional Style (Classic Method)

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Classic method follows old tactics which have worked in the past but still works if done properly on this seo method we use to focus on create content based on the keyword we are targeting checking whether that keyword is searched enough for the visitors to come if not we targeted some other keywords and after that we go out find out where we can gets links to our content to make it ranks for that search terms.

Link building sources are used like forum posting, article directories, guest posting and other similar method but one thing get misses in between is content soon after few weeks or might couple of months ranking starts getting up and after achieving the ranking we move on to another keywords and same cycle rotates back.

New Era of Content Marketing (New Style)

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Content Marketing is an evolution to all older seo tactics we don't talk about link building neither we talk about ranking we focus on broader topics companies call themselves content marketers rather then link builders.

In content marketing everything changes we try to grab audiences build a loyal user base, social media sites and blog channels are heavily used to spread content. To gain trust among the targeted audience informative webnair, videos, pdf content and infographics are created the basic idea is to somehow keep the audience hooked and at the same time creating a shareable content which audience love and share them with social buttons.

Links comes naturally with this method since you grab a large chunk of audience it's naturally that you keep getting natural links which in turn improve overall serp ranking.

Where Link Building Lacks Behind

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The point where link building loses is in long run directories were good source of backlinks google started giving them lower weight soon after that forums links where devalued taking more strict path links from article directories get devalued too.

Current status of link building is really hard since it much hard to gain links from authority sites so link building is much harder process then it was few years back.

Other problem is that you need to keep investing on seo because sites where you have created links from might get expired along with your links which further makes this stratergy not worth in long term

Final Verdict

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Content marketing is a clear winner if want to start a sustainable business without worrying about what google going to update next then this path can be secure way of building your business online.

As you have read above content marketing rocks but what makes it hard is that you have to invest on quality content which often comes with huge price but even if it's a good investment but for a small business owner paying writers 100$ per article is something which is hard to afford by most of them.

So you need to create a product based business model around content marketing which can pay for your content writers and marketers.

Do You Want To Learn Content Marketing?

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If you want to learn how you start content marketing by yourself then you can download affilorama's affiloblueprint 3.0 it covers content marketing combined with affiliate marketing.